AI lead systems for UK service businesses
Every enquiry followed up. In seconds, not hours.
Most businesses don't have a lead problem — they have a follow-up problem. Enquiries come in, nobody calls back fast enough, and the customer books with whoever answered first. I build the systems that stop that.
The problem
Three places you lose work
01
Enquiries go cold
The average business takes hours to respond. The customer has already booked with someone else.
02
Old customers are forgotten
People who bought from you once and would buy again, sitting in a spreadsheet nobody touches.
03
You're invisible when it matters
You don't show up when someone searches, or when they ask an AI assistant who to use.
None of it shows up in your reports. It just quietly costs you customers.
Services
One system, three parts
Each works on its own. They work better together. Start wherever the biggest leak is.
01
Instant lead follow-up
An enquiry lands — web form, missed call, ad — and within thirty seconds it's answered. Details captured, questions handled, the job qualified and put in front of you ranked by value. Anyone who doesn't reply gets chased automatically for the next seven days. Nothing sits in an inbox.
02
Customer reactivation
Your past customers are your cheapest source of work. I run a campaign across your existing list, handle every reply automatically, and hand you back booked jobs. No ad spend, no new leads to buy.
03
Getting found
Your Google Business Profile, your site structure and your listings, set up so you appear in local search — and so AI assistants like ChatGPT name you when someone asks who to use. Slower than the other two, and worth it.
The process
What actually happens
01
Free audit
I submit a test enquiry, time how long it takes you to respond, check what someone searching for your service actually finds, and look at your site the way a customer would. You get the findings either way.
02
Pick one
We start with whichever leak is costing most. Not all three.
03
Build and test
Built around your business: your services, your hours, your rules. You test it before a customer ever touches it.
04
Live
It goes live, and you get a monthly report on what came in and what converted.
Pricing
Priced per piece, not bundled
Each part is priced separately, so you're never paying for something you didn't ask for.
Follow-up runs on a flat monthly fee. Reactivation is a one-off campaign fee. Getting found is a flat monthly fee.
Exact figures come on the call, once I've seen your setup — quoting before that would be a guess.
Frequently asked questions
No. Most clients start with one. The audit will tell you which leak is costing most.
About
Who you're actually dealing with.
I'm Sulaiman Mirza. I've spent six years building production AI systems for large UK organisations — the kind that run every day, under real scrutiny, where getting it wrong isn't an option. This isn't a repackaged template; it's the same engineering, scaled down to fit a business your size.
IDC Labs is me. You won't be handed to an account manager, and you won't be one of forty clients. I take on a small number of clients at a time because I build each system properly.
Free follow-up audit
Before we talk about systems, I'll show you where the leaks are.
I'll submit a test enquiry and time how long it takes you to respond, check what someone searching for your service actually finds, and look at your site the way a customer would. Then I'll tell you which leak is costing you most.
Takes me half an hour. Costs you nothing. If the answer is that you're in good shape, I'll tell you that.